BP Pulse focuses strategy on on-the-go, destination and fleet charging

As part of an adjustment in its ambitious EV infrastructure plans, BP Pulse will only sell home chargers to fleet customers and stop selling directly to consumers.

Private sector initiatives & innovations (including PPPs) / May 19, 2023

By James Foster

BP Pulse will no longer sell home chargers to UK customers, as the company focuses on on-the-go, destination and fleet charging. Image: BP

Charging at home is key for some fleets whose drivers take their vehicles home. With increasing numbers of UK fleet drivers switching to electric vehicles, BP Pulse provides the products and services that allow them to keep their businesses running.

As one of the leading public EV charging networks in the UK, BP Pulse says it remains fully committed to its ambitious plans to deliver on-the-go and destination charging infrastructure. This includes plans to increase its rapid and ultra-fast charging network fivefold by 2030, including hundreds of charging hubs.

“BP Pulse is committed to delivering the world-class charging infrastructure the UK needs, but to do so we must ensure we are fully focused on the areas in which we believe we can make the greatest impact,” said Akira Kirton, vice president, BP Pulse. “By discontinuing our direct-to-consumer offer, we will be able to devote our full attention to providing the best possible EV charging offer for electric vehicle drivers and EV fleets."

BP Pulse will continue to support consumers who have already purchased bp pulse home-charging units, including honouring the full, three-year warranty period and completing installations.