The 2,232-square-meter luxury retail and service space located at the Bussumergrintweg 12 in Hilversum will provide comprehensive sales and service support to Dutch customers. Additional Lucid locations are scheduled to be opened in 2023 in key European markets.

"The Netherlands is a key market for Lucid because of its high adoption of EVs and very mature charging infrastructure," said Eric Bach, senior VP of product and chief engineer, Lucid Group. 

The opening comes one week after Lucid's first vehicle, Lucid Air, earned the highest possible rating of five stars in the rigorous Euro NCAP crash testing process. Lucid brought clean-sheet design and engineering to Lucid Air with the goal of securing the highest possible safety ratings. The innovative battery pack adds to the strength of vehicle structure. The vehicle features intensive use of high-strength, lightweight aluminum that is manufactured in a hot-formed process, which enables complex part geometries. In Europe, Lucid Air is built with nine airbags, including an airbag between the passenger and the driver for additional protection in the event of a side collision.

In the NCAP assessment, Lucid Air achieved a full five stars for each category – Adult Occupant Protection, Child Occupant Protection, Vulnerable Road User, and Safety Assist – making Lucid Air one of the safest electric vehicles in the executive class.