EVgo Advantage expands to 22 locations

EVgo has announced that EVgo Advantage is now available at select Cumberland Farms and Wawa locations in Massachusetts, Connecticut, New York, Pennsylvania, Maryland, Virginia and Florida.

Data gathering/Cloud storage / February 27, 2023

By James Foster

EVgo’s proprietary digital coupon platform is expanding to deliver on-the-spot promotions to customers charging at participating Cumberland Farms and Wawa locations

As a proprietary coupon technology, EVgo Advantage sends EV drivers instant communications and in-store promotions to use while charging, delivering more value to customers who shop and charge.

EVgo Advantage enables businesses that host fast chargers with EVgo to connect with their EV charging customer base by offering promotions that help drive engagement, increase sales, and generate customer loyalty. EVgo says the programme can increase foot traffic to participating retail site hosts stores and/or mobile applications, while also enhancing the charging experience for drivers. A 2022 survey conducted by EVgo found that 87% of EV drivers shop at local retailers while charging their vehicles.

EVgo Advantage first launched at 10 Lucky/Lucky California locations in partnership with The Save Mart Companies. Now available in eight states, the growth of the programme to date demonstrates how site host partners can leverage alternative ways to connect with customers.