The company displayed a Ford Mustang Mach-E outfitted with the WiTricity Halo wireless charging receiver as part of a special focus on EV charging innovations, located in the South Terrace Exhibition area. The company also hosted an Innovation Spotlight Session from 15:10-15:25 in the South Atrium.

"This technology has already been deployed around the world in automotive and industrial applications, and AutoMobility LA is an ideal platform to showcase our technology to the North American industry," said Amy Barzdukas, chief marketing officer, WiTricity.

In July, WiTricity announced the FastTrack Integration Program for automotive OEMs that allows for an initial vehicle integration in just three months, dramatically accelerating automaker testing of wireless EV charging on existing and future EV platforms. Wireless charging will be fully enabled and operational on the automaker's EV platform using the WiTricity Halo receiver and the WiTricity Halo 11kW charger.

"As OEMs manage the transition from internal combustion engines to electrification, WiTricity is ready to enable the transition from legacy plug systems to the convenience that wireless charging delivers," added Barzdukas.